Bekah has been a hairstylist for over 12 years. Starting her career in a salon, she quickly transitioned into working on sets of commercials and fashion brands. After a few years in the industry, she began working with high caliber clients for photo shoots and press appearances. As her career progressed, she began to see the toll on the hair and skin of the models and celebrities. Bekah realized that there was a gap in the products she was using and thought to create a product line. She wanted the products to not only do what they're supposed to do, as far as benefits, but also to incorporate calming and healing qualities. Coming from a holistic lifestyle herself, she wanted to help alleviate stress and have all encompassing products. She wanted to create something that is clean and eco friendly, without all the added chemicals.
Bekah is very passionate about her clients, what she does, and now the products she chooses to use in her craft. She believes the beauty industry has an opportunity to learn and change, when it comes to the products produced and used on the hair and skin. She hopes to proudly say she was part of that initial movement, and that she was able to create a brand that followed suit.